Today, Zady unveils a year-long research project called The New Standard, a platform that empowers consumers with information about the extensive environmental and social impacts of the fashion industry. Covering everything from textile choice to labor, the New Standard helps explain the fashion industry’s role as the world’s second largest industrial polluter. In addition to empowering consumers, the findings are aimed at creating industry standards for better, sustainable production.
“We developed The New Standard to help us understand how we, as an industry, are going to be able to dress the global population in 2050,” said Maxine Bédat, CEO and co-founder of Zady. “While we have found ways to make cars run cleaner and more fuel-efficient, we still live in a world where 98% of factory workers are not receiving a living wage and where factories rely on the dirtiest energy supply (coal) to churn out fast-fashion that is worn on average only seven times before it is discarded and clogs our landfills. This is not a sustainable system and we as individuals hold immense power to persuade brands to create products that are clean, of high-quality, and ultimately better for us.”
Zady is simultaneously launching the brand’s first full collection made with the principles outlined in The New Standard. True to form, the company will share all of the specific production details for each item, from farm to final garment. Items in the collection will include .04 The Slim Button Voile, .05 The Boyfriend Button Shirt, .06 The Lightweight Alpaca Sweater, .07 The Alpaca Cardigan, .08 The Jacket, and .09 The Oversized Sweater.
The designs for the products featured in The Essentials Collection are centered on these principles: design for longevity; utilize the highest quality fibers that also have a low footprint; work directly, as partners, with the supply chain to ensure a low impact from farm to final factory; and support American factories and excellence in production with domestic cut and sew. For more information on Zady’s The New Standard as well as the expanded Essentials Collection, please visit Zady. You can view the entire lookbook here.
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