For this partnership, we worked with Ethical Bean, a fair trade, organic, community-minded, and environmentally-aware coffee company. We helped increase brand awareness and bring attention to their new compostable coffee pods — a much-needed alternative to conventional single use pods. Read through our member posts below.
An Interview with Ethical Bean — Let's Be Fair
3 Steps to a Stress-Free Morning (when you're not a morning person) — Terumah
The 4 Biggest Problems of Conventional Coffee, And How Ethical Bean Solves Them — EcoCult
From Crop to Cup, Ethical Bean Coffee is Committed to Transparency & Sustainability — My Kind Closet
Conscious Chatter: Celebrate Local— AWEAR World
I initially reached out to the Ethical Writers Coalition to support the launch of a new product into the US. It was wonderful to be able to provide the team with our key messaging and goals and let their members run with the content and make it their own. We not only came away with creative product reviews of our new compostable coffee pods but also, in-depth brand storytelling through their blog posts and beautiful content to repurpose and share through our own networks as well. I was really impressed at the depth of research some of the members went to in their blog posts to learn about our brand and current issues facing the coffee industry. I would love to collaborate on future campaigns with the group down the road and saw a lot of value in the partnership.