Katie is the founder of ecofriendly-fashion, an online portal providing people with thoughtful, sustainable ways to slow down and make more conscious choices. Covering clothing, homewares, books, lifestyle tips, resources and real life stories, EFF embraces a culture of design & creativity with social & environmental issues in mind.
Katie started the blog in 2007 after running an ethical fashion label for 5 years and learning first hand about the importance of sustainability in fashion design. She has a BA in Communications / Media as well as a Cert IV in Clothing Production and runs her own graphic design business.
Katie now co-runs the site with Tracie Hartley who has worked in the fields of education and information for over 15 years. She is also a design student with a passion for interiors and books. Tracie holds a BBus, MEd and CIV in Design.