Joanna is the creator of Positive Shopper, a green lifestyle Instagram blog. She is driven by curiosity and creativity. Joanna is convinced that we all wish to end pollution, the plastic soup, child labour, animal cruelty, etc. If we all consume and produce in line with our values, a sustainable, fair and animal-friendly world is within our reach. Her blog is an invitation to celebrate our values and join the conscious consumer's movement.
Joanna is based in Amsterdam (Netherlands) and is a lecturer in media and communication.