After finishing her Fashion Design studies, Macarena Algorta found out a hidden story about fashion industry that no one told her before: fast fashion. She decided to start the first and only Uruguayan blog dedicated to coverING all about slow fashion and how everyone can make more conscious and slow choices. Now, her blog has expanded to covering the slow and eco lifestyle, with posts in Spanish and English! In Lowly you can find news, events, eco-tips from around the world and ways to be a more conscious and ethical consumer day by day and step by step.
She is also the Fashion Revolution´s country coordinator in Uruguay and writes in local magazines and blogs, and sometimes in international magazines too.